Pickett USA was a collaboration between us and HR Soul, a human resources company we partner with on certain projects. We worked together to give Pickett an employer branding campaign and a new website with a careers page.
Due to our work, Pickett achieved the following goal:
In the first 90 days since the campaign launch, Pickett hired 10 new employees
From October 2018 to September 2019, Pickett hired a total of 49 new employees.
An increase of 49 employees equals a 35% increase overall, reaching and surpassing their 25% goal for the year.
We came up with and devloped Pickett’s employer branding slogan “You are. You Matter.” Variations across the site and videos include “At Pickett, You matter.” , “We solve the problems that matter”, and “How they matter.” Moving through the site, you can see that the copy is built around this idea.
Everybody needs a good headhsot and that’s where we come in.
We were asked to create 6 videos for this campaign that showcased Pickett as they are: a family.